Year-to-date patient growth remains strong.
January–September reached 669 new patients, 103 ahead of the same period in 2025. September softened, but the year remains 18.2% ahead.
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Summary
Fewer new patients, stronger call handling and better search efficiency.
September delivered 69 new patients, down from 79 in August and September last year. The clinic received 237 inbound calls, with 231 answered. CC paid search generated 237 clicks while spend remained broadly steady.
Call handling recovered.
The live answer rate rose from 84.5% in August to 97.5% in September. Five calls were missed and one remained marked as ringing, so callback follow-up still matters.
Paid search became more efficient.
CC campaign clicks increased 19.1% while spend increased only 0.4%. Average cost per click fell from $24.44 to $20.61.
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Key Findings
Demand is present; the priority is better conversion and follow-up.
Existing-patient activity dominates leads.
92 of 113 leads sit in the existing-patient status. Keep existing-patient care separate from new-patient acquisition when reviewing marketing performance.
Google Ads produced more clinic traffic for similar spend.
The two active CC campaigns generated 38 more clicks than August. Non-brand search produced most volume, while brand search remained the lower-cost source of clicks.
Patient outcomes need focus after first contact.
Seven leads reached a booked or attended status. Fast callbacks, clear ownership and consistent appointment updates can help more leads progress.
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Graphics
September’s social media graphics.
58 social media graphics delivered in September.
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04
Reels
Video creative for September.
4 reels delivered in September.
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05
New Patients
69 new patients; year to date remains ahead of 2025.
September was 12.7% below August and 12.7% below September 2025. January–September totalled 669 new patients, 18.2% ahead of the same period last year.
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| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | 79 |
| May | 79 | 41 | 72 | 69 |
| June | 47 | 53 | 60 | 66 |
| July | 100 | 69 | 41 | 103 |
| August | 65 | 67 | 54 | 79 |
| September | 64 | 84 | 79 | 69 |
| October | 59 | 92 | 81 | — |
| November | 41 | 93 | 61 | — |
| December | 28 | 54 | 51 | — |
Month on month: 10 fewer patients.
September reached 69, compared with 79 in August. The clinic returned to the range seen across much of the first half of the year.
Year on year: 10 fewer patients.
September was below 2025’s 79 and 2024’s 84, while remaining five patients above September 2023.
Year to date: 669 patients.
The clinic is 103 patients ahead of January–September 2025. Protect that advantage by improving follow-up and appointment progression.
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Leads
113 leads, led by existing-patient activity.
September generated 113 distinct leads. Existing-patient activity accounts for most leads, while seven reached a booked or attended status.
Leads
113
Distinct contacts in September.
Existing-Patient Status
92
81.4% of leads.
Booked / Attended
7
Three booked and four attended.
Estimated Pipeline Value
$15,281.20
Estimated value only · not revenue.
Stage mix
Most leads sit in the existing-patient status.
Patient type
Existing patients account for most leads.
Channel attribution
Google Ads is linked to 70 leads.
Lead quality
Prioritise progression, not lead volume alone.
The lead total includes substantial existing-patient activity. Review new-patient leads separately, follow up quickly and update booked and attended outcomes after each contact.
07
Calls
237 inbound calls with a 97.5% live answer rate.
Call volume fell 19.9% from August’s 296, but live handling improved markedly. 231 calls were answered; five were missed and one remained marked as ringing. These six calls should be resolved promptly.
Inbound Calls
237
Inbound calls in September.
Answered
231
97.5% answered live.
Not Answered Live
6
Five missed and one ringing.
Distinct Caller Numbers
180
Unique phone numbers across inbound calls.
Call outcomes
Most calls were answered live.
Call sources
Google Business Profile received most calls.
Caller mix
112 calls were marked as first-time.
125 calls were returning and 112 were first-time. Appointment outcomes remain the measure of conversion to a new patient.
Reception follow-up
Resolve every missed and unresolved call.
Confirm callbacks for all five missed calls and the call still marked as ringing. Review the time of each event, assign ownership and close the loop with the patient.
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Meta Ads
1,869 landing-page visits across the shared account.
These figures cover both Glo Dental clinics. Meta delivered 3,060 all clicks, 2,353 link clicks and 1,869 landing-page visits. Spend fell 4.3% from August to $1,043.47.
Impressions
143,414
Down 12.1% from August.
All Clicks
3,060
Down 7.7% from August.
Spend
$1,043.47
Shared account.
Cost Per All Click
$0.34
August: $0.33.
Link Clicks
2,353
Clicks on links within the ads.
Landing-Page Visits
1,869
Visits where the destination page loaded.
Cost Per Link Click
$0.44
Shared account.
Cost Per Landing-Page Visit
$0.56
Shared account.
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| Campaign | Impressions | All Clicks | Spend | Cost / All Click | Cost / Landing-Page Visit |
|---|---|---|---|---|---|
| Website Traffic | 103,570 | 2,334 | $744.57 | $0.32 | $0.47 |
| End-of-Year Rebate | 39,844 | 726 | $298.90 | $0.41 | $1.02 |
Campaign discussion
The website traffic campaign delivered landing-page visits more efficiently.
Landing-page visits cost $0.47 through the website traffic campaign, compared with $1.02 through the rebate campaign. Improve the rebate message and its match with the offer page before increasing budget.
09
Google Ads
237 clicks and 98 conversions from CC campaigns.
These results cover only Cockburn Central campaigns. The two active CC search campaigns generated 98 conversions in September.
Spend
$4,884.77
Up 0.4% from August.
Total Conversions
98
Leads and calls attributed to Google Ads.
Cost Per Conversion
$49.84
Based on 98 conversions.
Conversion Rate
41.35%
Conversions divided by clicks.
Clicks
237
Up 19.1% from August.
Average Cost Per Click
$20.61
Down 15.7% from August.
Impressions
1,678
Up 6.3% from August.
Click-Through Rate
14.12%
August: 12.61%.
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| CC campaign | Impressions | Clicks | Spend | Average Cost Per Click |
|---|---|---|---|---|
| Non-brand search | 1,407 | 165 | $4,580.78 | $27.76 |
| Brand search | 271 | 72 | $303.99 | $4.22 |
Search efficiency
More clicks came from broadly unchanged spend.
The share of impressions that became clicks improved to 14.12%, from 12.61% in August. Non-brand search generated most traffic, while brand search generated lower-cost clicks. Continue refining non-brand terms and bids while using booking outcomes to judge lead quality.
Conversion performance
98 conversions at $49.84 each.
The conversion rate was 41.35%. Use booked and attended outcomes to assess how effectively these leads become new patients.
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Landing Pages
Cockburn Central campaign destinations remain unchanged.
The Cockburn new-patient offer remains the primary CC campaign page. The Veneers and Invisalign offer pages also remain available for their relevant treatment campaigns.
Active pages
Campaign destinations by treatment.
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Website Traffic
3.54K visitors to the shared Glo Dental website.
These results cover one shared Glo Dental website. Paid advertising accounted for 55% of website visitors, with organic search, referrals and direct traffic also contributing meaningful volume.
Shared website visitor mix · approximate shares
Paid advertising1,953
Organic search577
Links from other websites483
Direct / unknown referrer503
Other sources25
Traffic discussion
Paid activity remains the largest route to the website.
Paid campaigns accounted for about 55% of website visitors, while organic search, referrals and direct traffic together accounted for about 44%. Keep clinic location, offer details and booking options clear so visitors can move quickly from interest to appointment.
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Wins
Stronger call handling and search efficiency support the year-to-date advantage.
669 new patients year to date.
Cockburn Central is 103 patients ahead of the same nine months in 2025.
Call answer rate recovered to 97.5%.
231 of 237 inbound calls were answered live, a substantial improvement from August.
CC paid search delivered more clicks efficiently.
Clicks rose 19.1% while spend was broadly flat, reducing average cost per click to $20.61.
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Action Plan
Priorities arising from September’s results.
1
Resolve every missed or unresolved call.
Owner: Reception team
Confirm callbacks for the five missed calls and the call marked as ringing. Assign ownership and review the times when these events occurred.
2
Separate new-patient acquisition from existing-patient activity.
Owner: Reception team
Review patient type and lead status daily. Keep existing-patient care separate, and update booking and attendance outcomes after each contact.
3
Build on improved CC search efficiency.
Owner: Shoutout Digital — Google Ads team
Continue refining non-brand search terms and bids. Use confirmed bookings and attendance to identify which leads justify further investment.
4
Improve the path from landing-page visit to appointment.
Owner: Shoutout Digital and reception team
Keep the Cockburn offer page clear, confirm lead follow-up, and compare landing-page visits with booked and attended outcomes.